CPI Direct is our fulfilment, direct mail and data analytics division. Our innovative, targeted and commercially driven direct mail services are only part of how we support our clients.
Where we excel is advising clients of how to make the most of their data, arguably the most valuable asset in any business. Our consultative approach delivers an end-to-end solution from designing and producing impactful and unique print campaigns, analysing sales data from house and third party files so to successfully deploy, targeted and personalised direct mail, for maximum customer response. Giving you full transparency, and a demonstrable ROI on any direct mail campaign. This, all under the governance of ISO 27001.
Jo Malone wanted to create an eye-catching direct mail piece for customers and in time for Christmas.
The piece consisted of a 12 page brochure and an 8 page gift guide which was delivered in a bespoke envelope. All three items needed to be in line with their Christmas campaign – “Harlequin”. Each piece would have 19 variants – 3 variants for customers within the UK and 16 versions for customers throughout EMEA.
The design included a chequered effect which was foiled. This initially raised concerns around whether it would mark very easily. However, we decided to introduce an anti-scuff laminate to avoid this. Each language was also coded so that it could be easily sorted for its correct destination.
The client was delighted with the result. The printed pieces complimented the cross-media Christmas campaign making it one of Jo Malone’s most successful to date.
Fashion brand, Hush, release a series of catalogues throughout the year which are mailed to customers.
Hush have a very distinct branding which could not be compromised during any process of the print or mailing, which is why they turned to CPI Colour.
“We can always rely on CPI Colour to deliver on time and to the best standard possible. This campaign was one of our most effective yet and proof that mailing still has a strong impact on our target market.”